My Take-Aways from Online Video and Social Media

In my first blog, regarding my course expectations, I mostly wrote about the opportunities in social media for marketing. I've learned lots about how to utilize different elements in order to get a message out to an audience. But I'm also glad that we learned about all of the exciting opportunities for education! I teach dance at Pace University, and as a dancer video is such an important part of capturing the history of the performing arts. With YouTube and other websites, anyone can view clips of all types of choreography. During this course I started a blog project with my dance students at Pace. It's a forum for us to share and discuss clips of choreography relating to the work we do in class. It has been so fun for me to get their comments, and to 'see' the work through their eyes through this blog conversation!

On the marketing end, I'm the head of a student organization here at TC (Student Advocates for the Arts, visit the link below!) and we use Facebook and a blog that we maintain as a website to inform our members. Over the holiday break, one of my projects for SAA is to create a video to let everyone know about our upcoming advocacy trips to Albany and DC. Video captures attention moreso than just an email (I hope!) and just seems to be a more personal message. I'm also going to rework our blog site (through Wordpress, although I wish we used Blogger now that I feel so comfortable with it) to include live feeds from other arts advocacy organizations to provide a better flow of up-to-date information.

I'm very glad that we've not only learned about all of these different avenues for online communication, but also that we've spent a lot of time through assignments actually using them. Although I've updated our student organization blog multiple times, I had no idea of all of the other ways to utilize a blog and all of the fun, interesting things I could do with it! I will definitely use all of these skills with Student Advocates for the Arts blog and with my classroom blog at Pace (I'm reworking my curriculum over the break to make use of the blog regularly). Thanks so much! Happy blogging to everyone (and have a great holiday)!