Learning to blog

This is my blog about learning how to blog!

I'm currently a student in Arts Administration at Teachers College, Columbia University, enrolled in "Online Video and Social Media Technology". I think social networking is a very exciting element of marketing for arts and cultural organizations. It's a 'live' audience community - one that can talk back to you! We always hear that marketing shouldn't be one-directional; rather, it should reflect the offer of the organization or company to the consumer and conversely return the needs of the consumer back. But many arts and cultural organizations are under tight budget constraints. The opportunities presented in the many channels of online social media are vast, borderless, and (maybe best of all) for the most part free! I'm looking forward to learning more about these channels of distribution, and how to best utilize and take advantage of all of the opportunities offered to marketers online.