The Unique Dread of This Election Day
6 years ago
Friday, November 7, 2008
Sunday, October 26, 2008
Progressing in Online Media...
We continue to progress in our online media technology course, moving on to video now. I'm hoping at some point that we discuss how to navigate the world of blogging; i.e. how to evaluate the credibility of a blog or how to gauge readership/audience/popularity. I'll also post this question on the class blog to get some feedback from the professor. My video is soon to post!
Tuesday, October 7, 2008
The 3-Dimensional 2-Dimensional
Can 2-D be 3-D?
Blogging is fun, easy, instant, accessible, fast, and many other simple adjectives (not all good, either, particularly depending on who you ask). But it's much more complicated than these simple adjectives - it's changed the way companies market and advertise, the definitions of entertainment and journalism, geographic borders. And perhaps, most importantly, it's changed the way people communicate, socialize and interact with one another.
Blogging is meant to be interactive - 3D rather than 2D. Although when looking at a computer you see a flat object, the fun part of blogging (and the difference between a blog and a website) is that it is a two-way interaction, creating a three-dimensional feel. Can you have a conversation with your computer? Still up for debate, but blogging has taken this concept one step closer.
Blogging is fun, easy, instant, accessible, fast, and many other simple adjectives (not all good, either, particularly depending on who you ask). But it's much more complicated than these simple adjectives - it's changed the way companies market and advertise, the definitions of entertainment and journalism, geographic borders. And perhaps, most importantly, it's changed the way people communicate, socialize and interact with one another.
Blogging is meant to be interactive - 3D rather than 2D. Although when looking at a computer you see a flat object, the fun part of blogging (and the difference between a blog and a website) is that it is a two-way interaction, creating a three-dimensional feel. Can you have a conversation with your computer? Still up for debate, but blogging has taken this concept one step closer.
Wednesday, September 24, 2008
What is Web 2.0 and what does it mean for me?
What is social media? What is Web 2.0 and what does it mean for me?
I'll start with a quote from one of our readings, from A New Literacies Sampler (New Literacies and Digital Epistemologies): "The logic is of use rather than participation; of reception and/or consumption rather than interactivity and agency."* The authors are describing the difference between Web 1.0 and 2.0, although I think this definition can be used in a broader sense to cover the entire evolution of the internet to where it exists today. It's now open for a two-way conversation (or three, or four, or infinite!); an interactive experience, a democratic one in which your voice is 'heard'.
Social media describes those interactive sites, particularly the ones built around the concept of socializing. I would also say, however, that because of the interactivity of most sites today, that the definition of social media widens to include sites not only created specifically for social interaction (like Facebook and MySpace) but also any that encourage collaboration, as collaboration is inherently social in nature. As the article in Time Magazine's 2006 Person of the Year (that was You, i.e. anyone reading/posting a blog right now) read, this is "a story about community and collaboration on a scale never seen before."** A community and collaboration that is instant and borderless (both in the traditional definition of space and also in medium - audio, video, text, etc..). But it's social because the computer isn't 2006's Person of the Year, You are; behind all of this communication and collaboration are people, socially interacting (not your mom's social interaction!).
It is worth noting here, that when googing 'social media' the first definition that comes up is wikipedia's...
So what does it mean for me? Or for You? I expect to learn in this class how to utilize the opportunities presented in Web 2.0 for collaboration and communication. My area of study is arts administration, and my specific area of interest is arts marketing, so I approach this subject of social media from a slightly different background than those in education.
I've included this quote below, because of the phrase "democratic notion." I'm intrigued, maybe not so much in reference to us all as stars (or People Magazine's Person of the Year), but to the idea that online the playing field is leveled. Can you truly be whatever you want to be? Online you can. On YouTube you can, or MySpace or Facebook, and that is a very democratic, and American, notion. And that's the lure...
I'll start with a quote from one of our readings, from A New Literacies Sampler (New Literacies and Digital Epistemologies): "The logic is of use rather than participation; of reception and/or consumption rather than interactivity and agency."* The authors are describing the difference between Web 1.0 and 2.0, although I think this definition can be used in a broader sense to cover the entire evolution of the internet to where it exists today. It's now open for a two-way conversation (or three, or four, or infinite!); an interactive experience, a democratic one in which your voice is 'heard'.
Social media describes those interactive sites, particularly the ones built around the concept of socializing. I would also say, however, that because of the interactivity of most sites today, that the definition of social media widens to include sites not only created specifically for social interaction (like Facebook and MySpace) but also any that encourage collaboration, as collaboration is inherently social in nature. As the article in Time Magazine's 2006 Person of the Year (that was You, i.e. anyone reading/posting a blog right now) read, this is "a story about community and collaboration on a scale never seen before."** A community and collaboration that is instant and borderless (both in the traditional definition of space and also in medium - audio, video, text, etc..). But it's social because the computer isn't 2006's Person of the Year, You are; behind all of this communication and collaboration are people, socially interacting (not your mom's social interaction!).
It is worth noting here, that when googing 'social media' the first definition that comes up is wikipedia's...
So what does it mean for me? Or for You? I expect to learn in this class how to utilize the opportunities presented in Web 2.0 for collaboration and communication. My area of study is arts administration, and my specific area of interest is arts marketing, so I approach this subject of social media from a slightly different background than those in education.
I've included this quote below, because of the phrase "democratic notion." I'm intrigued, maybe not so much in reference to us all as stars (or People Magazine's Person of the Year), but to the idea that online the playing field is leveled. Can you truly be whatever you want to be? Online you can. On YouTube you can, or MySpace or Facebook, and that is a very democratic, and American, notion. And that's the lure...
Friday, September 19, 2008
Learning to blog
This is my blog about learning how to blog!
I'm currently a student in Arts Administration at Teachers College, Columbia University, enrolled in "Online Video and Social Media Technology". I think social networking is a very exciting element of marketing for arts and cultural organizations. It's a 'live' audience community - one that can talk back to you! We always hear that marketing shouldn't be one-directional; rather, it should reflect the offer of the organization or company to the consumer and conversely return the needs of the consumer back. But many arts and cultural organizations are under tight budget constraints. The opportunities presented in the many channels of online social media are vast, borderless, and (maybe best of all) for the most part free! I'm looking forward to learning more about these channels of distribution, and how to best utilize and take advantage of all of the opportunities offered to marketers online.
I'm currently a student in Arts Administration at Teachers College, Columbia University, enrolled in "Online Video and Social Media Technology". I think social networking is a very exciting element of marketing for arts and cultural organizations. It's a 'live' audience community - one that can talk back to you! We always hear that marketing shouldn't be one-directional; rather, it should reflect the offer of the organization or company to the consumer and conversely return the needs of the consumer back. But many arts and cultural organizations are under tight budget constraints. The opportunities presented in the many channels of online social media are vast, borderless, and (maybe best of all) for the most part free! I'm looking forward to learning more about these channels of distribution, and how to best utilize and take advantage of all of the opportunities offered to marketers online.
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